about me
Who am I
I am a storyteller at heart and a professional rooted in communication, education, and media. Over the years, my journey has taken me from classrooms to media houses, from counseling students to managing creative projects. Each step has shaped my belief in the power of words, visuals, and ideas to inspire change. With a foundation in mass communication and a passion for creative expression, I’ve dedicated myself to bridging academia, media, and community engagement. My work is about more than just a career—it’s about creating meaningful connections, sparking dialogue, and empowering others to find their voice.
My career reflects a balance of academia, media, and social development. I have worked as a lecturer, counselor, and manager, driven by a commitment to education, communication, and youth empowerment. Alongside my professional journey, I have contributed research and publications in communication and media studies, highlighting issues of public perception, conflict framing, and social inclusion.
Beyond professional roles, my path has been enriched by active participation in conferences, publications, and research that explore how media shapes society. From analyzing body image representation in advertising to studying digital ecologies in the post-pandemic world, my work reflects a consistent curiosity about the intersection of communication and human behavior. I see media not just as a career but as a dynamic space where academia, community engagement, and creativity converge—an arena where I can contribute to meaningful change while continuing to learn and grow.
Skills
I consider myself a strong communicator, able to connect with people across different settings—whether in the classroom, workplace, or community initiatives. My interpersonal skills have helped me counsel students, lead teams, and collaborate with colleagues on complex projects.
Research and writing are at the core of my professional identity. I enjoy diving deep into topics, analyzing data, and presenting ideas in a way that sparks dialogue and inspires learning. My publications and conference presentations are an extension of this passion for academic inquiry and knowledge sharing.
Creativity fuels much of my work. From crafting engaging lectures to developing media campaigns, I thrive when combining innovative thinking with practical execution. My love for public speaking and creative writing further strengthens my ability to engage audiences and communicate effectively.
I also bring leadership and teamwork to every role I take on. Whether managing human resources or guiding students, I strive to foster environments where collaboration and growth are encouraged. My adaptability, computer literacy, and proficiency with digital tools support my ability to work efficiently in today’s fast-paced professional world.
Work Experience
Creative Media Manager – Mindshare Communications Advertising and Consultancy (2023–present)
Lecturer – Bahria University, Islamabad (2021–2023)
Student Counselor/Teacher – Dar-ul-Ehsas, Pakistan Bait-ul-Mal (2020–2021)
Student Counselor – Preston University (2017–2019)
Human Resources Manager – Atlantic Surveyors (2011–2016)
Coordinator/Teacher (Junior Section) – The Educators School, Beaconhouse System (2007–2012)
Internship in Media – Roshni Communications (2013)
URI Young Leaders Program – Pakistan Children & Youth Cooperation Circle
Education
MS, Media and Communication Studies – Bahria University, Islamabad (2018–2020)
M.Sc, Mass Communication (PR & Advertising) – NUML University (2009–2010)
BA, Sociology & English Literature – Punjab University, Lahore (2004–2006)
IELTS Academic, Overall Band 7.0 – British Council Pakistan